Thursday

Affiliate Marketing beginner's guide

Affiliate Marketing beginner's Guide


The hardest thing about being an affiliate marketer is getting started. It's the foundation of a house that's most important. Once you're through with this stage, your Affiliate marketing business is almost set and ready to fire! Affiliate marketing is an exciting alternative to the traditional way of making money through advertising on the internet. This is why you need guidance: you need someone to show you the way, to take you by the hand and show you how to make money doing Affiliate marketing. Having said that, here are some important things you need to have to begin as an affiliate marketer. 


1. Determine your niche: Focus is an extremely important part of this business. The more time you spend focusing on a particular niche, the more you're likely to achieve with that niche. You can decide to focus on Health and lifestyle, or Kids' toys, or on Travel, Economics, Fashion etc. There are so many niches in affiliate marketing and you can pick one of these niches and spend time learning and developing yourself in them. This doesn't mean you can't do a whole bunch of other things but try to limit yourself to two or three products at a time. It is advisable, however, to focus on only one product as a beginner. When you have learnt the ropes, you can decide to venture into other products because you clearly understand how the system works. This will definitely make you more efficient. It may not be a very easy task to determine your niche. There are so many products online. You can use analyzing tools to determine what niches are profitable and sell well. 

 2. Adequate research on the right  products:  Now that you have chosen a niche, carry out what lawyers call Due diligence. This means that you must do your search and adequate research on the product(s) you have selected. This will show you how well this product is doing in the market and how in-demand it is. Naturally, you should choose products that will earn you money online and products that have many vendors so that you can get a larger online audience. After some time, please remember to track you products data so as to help you identify what products are selling well and which ones aren't selling as much. You can then make improvements and target better results. 

3. Sign up to an Affiliate network: There are many Affiliate networks you can sign up for. Examples include Clickbank, Amazon, JVZoo and Commission junction. In Nigeria, we have the likes of Jumia and Konga Affiliate programs. For a beginner, it's advisable you choose only one Affiliate network to work with. Go with trusted affiliate networks that pay a decent commission on any product you sell.  Also ensure that whatever network you choose is good and easy to navigate and use and doesn't have too many regulations and restrictions, so that you can enjoy your work on that network. 


4. Build a website: It is now time to build a website  or a  landing page. A landing page is a digital marketing term. It is a standalone page created for the purposes of a marketing or advertising campaign. It is where a visitor lands when they have clicked on an ad or call to action. Building a website from scratch isn't difficult and has been made easier these days by online tools where you can go and create one quickly within five minutes. You actually need a landing page or a website if you're going to make good progress in this business. These are important parts of the work that can't be overlooked. You can also pay to help your website or Landing page get set up. 


5. Drive Traffic: This is the 'heart' of the Affiliate marketing industry. A beginner affiliate needs to get people to his website or affiliate network or landing page. If you can't get people to see your page, or see the product you're selling, you can't make profits. A marketer must understand how to generate free traffic and then when you've made sales, you can then go on to paid traffic. These days, we have facebook ads as one of the popular ways of generating traffic for a small amount. However, doing this requires a good knowledge of how it works and your being able to tweak the system to favour you because it's a little bit complicated. It's nothing to worry about however. 


6. Make sales: When you do all the steps about right, you will sales and this will convert to income. 

One important aspect of this business is advertising and developing a good relationship with your prospective customers and your existing customers. Good luck! 

You can start today to learn to make money doing Affiliate marketing!

Frequently Asked Questions About Affiliate Marketing And Clickbank




As a beginner in Affiliate Marketing, you probably have lots of questions regarding it. How do I start? How do I Make money and so many more. Here are some of the more popular questions.

1. What is Affiliate Marketing?

Affiliate marketing is basically performance-based marketing, whereby affiliates/partners promote a merchant's product/service and get remunerated for every sale, visit or subscription sent to the merchant. It is a lot easier than you think.


2. How Can I Make Money From Affiliate Marketing

Let us use an example to explain. An online travel agent offers 5% commission for every air ticket booking that takes place on their website. You own a travel forum and place banners of that travel agent on your forum. For every user that clicks on the banners and then books an air ticket, you will receive a 5% commission on the value of the ticket the user booked!

3. Do I need to spend money (e.g., PPC, paid advertising, etc) to make money with affiliate marketing?

There are many different ways to make money as an affiliate. If you have money to invest, and you’re willing to put a lot of time into testing, you can make money fairly fast with PPC. But if you have more time than money, and you want to build a long-term site, I’d suggest focusing on building a blog on a topic that interests you. This can be done for very little cost.

4. Who Can Be An Affiliate Marketer?

Well, anyone really! Unlike other professions that require years of schooling or training, time at unpaid internships, or entry-level positions, literally anyone can become an affiliate marketing. There are no education requirements, no age requirements, and you don’t need to be located in any particular area. This is a job you can do solely from a good internet connection.

5. Clickbank seems to be the big thing among affiliate marketers. Do you use it extensively as well, or most of the offers you promote come from other places?

 ClickBank has always been a massive powerhouse and the way they handle their payouts and backend is awesome. They get paid when a sale is made, so you never have to worry about an advertiser screwing over the network. From an affiliate aspect, they have an excellent selection of offers for almost any niche, with well-written creatives and ad content. As an advertiser, you simply create an account, add a product, a few creatives and you are ready to go. ClickBank is genius!

6. How many products can I have in my account?

One ClickBank account allows a vendor to offer up to 500 products. 

7. Does ClickBank provide copyright protection for my website and products?

No. Per their Client Contract, it is your sole responsibility to obtain and maintain all applicable licenses and permits required for the operation of your business.

If you feel your content has been infringed upon in any way, you can submit a DMCA complaint. For more information on DMCA and filing a DMCA complaint, see the Digital Millennium Copyright Act ("DMCA") and Trademark Policy page.

If you wish to report a copyright or DMCA violation, contact ClickBank to fill out the necessary form.

8. What products are allowed or not allowed?

ClickBank accepts a wide variety of both digital and physical products.

Products can appear in any category listed in the Marketplace Categories section of the Using the Marketplace article.

The following product types are allowed:

One-time physical product
Recurring physical product
One-time digital product
Recurring digital product
Digital product with one-time physical component
Physical product with recurring digital component
Visit our Vendor & Product Requirements Policy Page for more information about types of products that are not allowed.

See the Product Guidelines article for more information about forbidden products and techniques for specific categories.

9. Do you believe that social media can be used to promote affiliate offers? If so, how?

Without a doubt. we’ve seen some great results with Facebook Fan Pages and Twitter for building up niche sites that people are really interested. You would be surprised at how many people will retweet articles they are interested in, and gladly contribute on your blog feedback.


10. What are the most important things to track and test when promoting affiliate offers?

I think it’s always important to track what traffic source is converting best. If you’re promoting your site in multiple places, always make sure you know which site is bringing in what conversions. This can be done with a simple “subid” and helps dramatically.


11. How Do I Get Started On Clickbank?

Here’s is a quick guide on how you can become a ClickBank affiliate.
  • Open a ClickBank Account. Start by signing up for a ClickBank account. Enter your personal information.
  • 2. Getting Paid. Payments are sent out every 2 weeks if you wish to be paid by check and every week if you are eligible for direct deposits.
  • Choosing Products. The marketplace listings are sorted in popularity order, but you can as well use the search box to find your preferred product. Against each entry is a Promote button that provides you with the affiliate link. You will also be provided with info on the commission you will receive if you sell the item.

Wednesday

Continuation: People Are Making Millions From Self Publishing





Yesterday, we started talking about how to self-publish your book successfully and make loads of money Today we will continue how to self-publish that book you have always dreamt of writing and publishing.

1. Formatting Your Self-Published Book

Chances are when you are writing your book, you are writing it in MS Word format, you will have to convert this to Amazon Kindle Format. If you’re on a budget, there are plenty of resources online that can tell you how to format your book yourself for free. You can start by looking at Amazon Kindle Direct Publishing (KDP) forums where there are plenty of discussions on book formatting.


Also, keep in mind that formatting will look different for fiction versus nonfiction books
  • Make sure your book is formatted properly by using the free online resource above or hiring someone who can handle the formatting process for you.


2. Self-Publishing Your Book

When you feel confident your book is ready for the public, you can create a KDP account and upload your book.

On the KDP main page, locate and click on “Your Bookshelf”.
Locate and click on “Kindle eBook Actions”.
Then, locate and click on “Edit eBook Content”.
Finally, click on “Upload eBook Manuscript”, and upload your manuscript file from your computer.
Amazon also allows you to select 7 keywords or keyword phrases to make sure your intended audience can find your book when searching on Amazon. It’s highly recommended you also select two different categories your book might fit into so you can reach a broader audience.

To select keywords and categories, look at other best-selling books in your niche and notice what keywords and categories those authors chose.

Once Amazon finishes uploading your file, a confirmation message will be sent and you can preview the uploaded file to check for any errors.

Create your Amazon author central account after uploading your book. Include a bio, photo, and link to your website or blog to help you stand out among authors. After a few more steps, you’ll be ready to publish your book, at which time you’ll click “save & publish” in your KDP book dashboard.

Afterwards, you should be ready to publish your book! Just click “save & publish” in the book editing screen!
  • Follow these steps to upload your book. You are allowed to upload your manuscript as many times as you want with each upload overriding the previous.

3. Pricing Your Book

One of the most important decisions when it comes to self-publishing a book is how to price it. The most common question I get from new writers is, “How much should my book cost?”

To answer this, my general rule of thumb is to have your book priced is between $2.99 to $5.99.

To be more specific, when beginning a launch, I would begin by pricing the book at $0.99 for the launch period. Then I would set the price to 2.99, and I would moderately increase the price by $1 every week and measure how well the new price performs. Once you see a sales dip, that will determine the exact price of your book that will guarantee book sales.

  • Find the perfect price by using this strategy that will attract your readers and best drive long-term success.


4. Forming a Launch Team

Your launch team is the group of people who are dedicated to helping make your book successful. They should be a passionate group of individuals who are eager to make your book launch successful.

To find quality candidates, here’s a questionnaire you can use to assess applicants and see if they’re qualified to market your book:

  • Why do you want to support my book?
  • What goals are you trying to reach with this project?
  • How would you market this book?
  • Which influencers would you reach out to and why?

  • Create an application with questions that align with your thought process. Try to be open-minded with those who think outside the box – they may be the perfect candidates that can get your book to become a bestseller.

5. Maximizing Book Launch Exposure

It’s not enough to learn how to publish a book and be done with it. You still have to take action even after your official launch.

As soon as your book goes live on Amazon, be sure to leverage your launch team and your audience to help you market your book! It may be odd to ask your fans for help, but your fans are there to support your project and want to see you succeed. You might be surprised how willing they’ll be to help you if you just ask!

Here are some marketing initiatives you can assign your team and audience to do:

Share content from your book as blog posts across social media
Submit reviews on Amazon
Help build your book’s website
Reach out to influencers for a future guest post or podcast feature
Share a book review on their YouTube channel
Buy extra copies to gift their friends
The additional exposure generated from your launch team and the audience will help push your book up Amazon’s rankings, which will drive more sales!


Create your book marketing launch plan using these methods. Measure each of these methods to see which will best get your book in the hands of new readers and convert into sales.

Tuesday

Freelance Habits you must drop now!

Freelance habits you should drop now! 


As a freelancer, it's only natural you want to impress. You want to put yourself out there and hold yourself to the best possible job quality and standard. It's important. Quality is something nobody ever plays with and if you'll make a name for yourself and have your clients returning, you'll need to deliver a good job, one without mistakes. But dear freelancer, you're a human being and all you have in one day is 24 hours. You should never be lazy, but at the same time, don't overdo. An equilibrium must be struck. As such, here are seven bad habits you must drop now if you'll succeed as a freelancer in this 21st century. 


1. Taking up more or less than you can handle: Never bite more than you can chew!, I'm certain you have heard that before. As a freelancer looking for a living, you'll be tempted to overpromise your clients. You will say you can type 2400 pages in word in 4 hours. How ridiculous! You must not allow yourself to get trapped in that web because it'll ruin your reputation and business. Take only jobs you can do within a reasonable time. If you can do the job in 3 days, say it! If you can do it in 30 minutes, Good. But don't overpromise. Know what you are good at and do it. If you're too busy, just say so. If you can't do it or are not sure about the expected time of delivery, please be transparent. Don't give your clients a hyped or false image of your work rate and ability. People will value your truthfulness better and will know you're reliable and always says the truth. That way, you will keep your clients. Also, taking up less than you can handle can destroy your productivity and reduce your chances of getting better at what you do. The secret is to strike a BALANCE between everything. 



2. Procrastination: This is one of the traits you must drop as a freelancer. Procrastination will make you put off tasks you ought to execute urgently. This can lead to you losing clients and not making the best of your time which translates to losing good money you could have earned. If you work for someone, but from home, this can cost you your job. You can deal with this by putting up reminders to let you know you have something serious to do and try to be disciplined. 



3. Not communicating effectively: This can ruin your business for you. One out of five freelance jobs that fail is due to ineffective communication. When you're working physically with people, it's easy to see that you're doing your job. But when working online and doing a job for someone who's halfway across the world, you need to keep them informed and up-to-date about what you're doing and about the progress of the work. Nobody likes to be kept in the dark about something that's important to them, let alone when they don't know you personally. Don't assume your client knows what you're doing- inform them. Also, try to clarify what exactly the client wants before you take up the job. 



4. Avoid  acting unprofessionally: A freelancer is a professional and rightfully so and as such, you must hold yourself and your work to that standard. Avoid acting unprofessionally. If your client, for example, rejects your work after you've shown him and refuses to pay, you shouldn't go about disparaging that client on social media and everywhere else. You should act politely and try not to lose your professional demeanor. As a matter of fact, how you act when you're wronged goes a long way to prove how professional you are. So next time you are tempted to flare up, remember you're a professional.


5. Changing your job quote:  It could happen that after giving a particular amount as what you'll take for doing the job, you discover that the amount you quoted is too small for the difficulty you face doing the job. At this point, you might be tempted to change the amount. This may make you seem like a fraud. Ensure that you correctly assess how much doing that job will cost you before you take up the job. This is to prevent coming later to change your quote. It won't speak well of you and you might scare other clients away. You can ask for more pay if the client gives you more work than the originally-agreed job description. If you underbid, please make sure you complete the task first and then for subsequent jobs, give the client a higher quote. That is very professional. 


6. Not improving yourself: This is one area you must do better at as a freelancer. The world is evolving and with it, online workspace. Your skills may have been well-appreciated some years ago but now, something better is in high demand. You should get better at what you currently do and also try to gain more than one skill. These days, people with more than one skillset get more jobs and ultimately earn more money. 


7. Not taking out time to rest: It's easy, especially as Nigerians to refuse to rest because we must make all the money there is to make. Sadly, this is often bad for us. A freelancer should have a time marked out for rest. Without a rest schedule or plan, you will discover a flow-in of your personal time into your work time, there will be no difference and your health will suffer. Dedicate specific hours to work and reserve specific hours for rest, adequate rest. Sleep deprivation will surely affect your work rate eventually, so why not make out time for rest?  
We can show you how to make good money freelancing!

How To Self Publish Your Book To Riches









Historically, if you wanted to know how to publish a book, you needed an agent to get a traditional publisher to look at your manuscript.

So is there a better method?

Yes! In fact, there is another way for your book to not only be published but to even become a bestseller! This method has led to the success of many authors and is changing the book and traditional publishing industry.

It’s called self-publishing.


Several years ago, in order to achieve this level of publishing success, you would have needed to be extremely lucky to even land an agent who would attempt to find you a deal at a decent publishing house.

This is no longer the case. Now self-published authors are actively turning down offers from publishing companies!

So If you are trying to publish your book and are having no luck landing a publisher, self-publishing could be the best option for you.

Better yet, making the decision to learn how to navigate the self-publishing world the right away can save you countless wasted hours.

What’s the Difference Between Self-Publishing and Traditional Publishing?



  • No need to spend excess time landing an agent to get a publishing house
  • You keep 100% creative control
  • You keep 100% of royalties
  • You keep full rights to your work forever
  • You have 100% control of the pace of production
  • You work at your own pace
  • You control when your book stops "printing"

How to Publish a Book in 2018

I am assuming you know why you want to publish a book, you already have a book or you are working on the book at the moment. If not, refer to "How To Write A Book"

1. Hiring a Great Book Editor

While you may not need the help of a publishing house, you will most definitely need an editor for a quality book. This can be the difference between writing a bestseller, or a mediocre book.

To find an editor for your book, begin with your personal network. Do you personally know any qualified editors? Start there. If you don’t, then do you know someone who knows an editor?

If you don’t have any luck finding an editor within your personal network, don’t worry! Depending on your budget, you can either hire a professional book editor or hire a more budget-friendly editor from freelancing sites.

No matter how you find your editor, make sure you’re a good fit before committing to the full book by paying them a small sum to edit a few pages or a chapter of your book. Make sure the editor is interested in the subject matter, that they can get your whole book edited in 3.5 weeks or less including back-and-forth revisions, and that their edits are both accurate and make sense to you.
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  • You can find a friend or professional editor who can make sure your book is error-free, and start working with them sooner rather than later!

2. Designing a Book Cover that Converts

When it comes to self-publishing, a high-quality book cover is one of the most important elements that will get your book to convert into sales! The reason is that your cover design is what readers see first and will immediately determine whether they want to read your book or not.

“Don’t judge a book by its cover” simply doesn’t apply to actual book covers, as much as we wish it did. The hard truth is that everyone judges a book by its cover whether they realize it or not.

So you must make sure that it is created professionally and that it will stand apart from the rest of the books in your genre or category.

Prices will vary depending on what type of service you want, but the end result will be well worth the spend.

  • You can find a friend or a friend of a friend who can design a professional Book Cover for you.

3. Creating Your Kindle Direct Self-Publishing Account

Amazon has a self-publishing service called Kindle Direct Publishing where you can create and manage your Kindle eBook, paperback, and audio books. You can even link it with CreateSpace to offer print books to your audience.

It’s the best way to learn how to publish a book and start selling quickly.

Setting up your KDP account is very simple! Start by following these steps:

Visit https://kdp.amazon.com and create an account with either your existing Amazon account or your email address.
Next, you must complete your tax information. You will not be able to submit your published book if you do not complete this step.
Once your tax information is complete, hit “Finished” and your account is complete!

  • Follow these steps to create your KDP account! With this platform, you can figure out how to publish your book within minutes and soon have it appear worldwide!

Monday

Proven Ways To Make Money Blogging




People often ask how to make money blogging so in this article, we will lay out some basic steps that most bloggers who make a living from blogging go through.

Here is how to make money from a blog:

1. Start a Blog

In order to make money blogging you’re going to need to have a blog. While this is pretty obvious it is also a stumbling block for many PreBloggers who come to the idea of blogging with little or no technical background.

If that’s you – don’t worry! It was the story most bloggers start out feeling a little overwhelmed by the process of starting their blog. Starting a blog is rather cheap these days, depending on the plan you pick.


2. Start Creating Useful Content

A blog is not a blog without content so once you’ve set your blog up you need to focus your attention upon creating useful content. What you choose to create will depend a little on the topic that you choose to write about (on that note, most successful bloggers have some focus to their blogging whether that be a niche or a demographic that they write for).

The key with creating content is to make it as useful as possible. Focus upon creating content that changes people’s lives in some way will be the type of content that people will value the most and it will help people to feel like they know, like and trust you – which is really important if you later want to make money from your blog.

3. Get off your blog and start finding readers

As you create the most useful content that you possibly can it is easy to get very insular with your focus and spend most of your time looking at building your blog. Many bloggers have a ‘build it and they will come mentality’ with their blogging but this is a bit of a trap.

If you want to make money from your blog you need to not only focus on building a great blog but it is also necessary to get off your blog and to start promoting it.

There are many ways to experiment with growing your blog’s audience, it is important to enter into all these strategies remembering that you should not just be looking for ‘traffic’ but ‘readers’.

Start by thinking carefully about the type of reader you’d like to have read your blog. You might like to create an avatar of that reader (sometimes called a reader persona or profile) to help you work out who you’re trying to attract.

Once you know who you’re hoping to have read your blog ask yourself where that type of person might already be gathering online. Begin to list where they might be gathering:

Are they reading certain blogs? List the top 3
Are they participating in certain forums? List the top 3
Are they listening to podcasts? List the top 3
Are they engaging in certain social networks? List the top 3
Which accounts are they following on each of these social networks? List the top 3
Each of these places that you read might already be gathering has opportunities to develop a presence whether that be by leaving good comments, offering to create guest posts or simply by being helpful and answering questions.

With this list of blogs, focus, podcasts, social media accounts in hand you will have some good spots to begin to hang out and create value.

The key is to build a presence, to add value, to foster relationships – not to engage in spammy practices.

4. Build engagement with the readers that come

With a sustained focus upon creating great content and finding readers for your blog, you’ll begin to notice people visiting your blog and engaging with your content.

At this point, you need to switch your focus to engaging with those readers and building community.

Respond to comments, reach out to those readers personally and do everything that you can to keep them coming back again and again by building a ‘sticky blog’.

Look after the readers you already have well and you’ll find they spread the word of your blog for you and help make your blog even more widely read.

Having an engaged reader is also much easier to make money from.

5. Start making money from the readership you have through one or more of a variety of income streams

OK – the first four steps of starting a blog, creating content, finding readers and building engagement with those readers are important foundations that you really do need to get in place before you’ll be able to build long-term income for your blog.

There’s no avoiding that what we’ve covered is a lot of work but if you do it well you’ll be setting yourself up well and giving yourself every chance of being able to make money from your blog.

With these foundations in place, you’re now ready to start attempting to make money from your blog but you do need to be aware that just because you have set up your blog, have content and have engaged readers that the money won’t just automatically flow.

It takes continued work and experimentation to make money from your blog.

Sunday

Digital Marketing: How To Be A Millionaire in 6 Months




Digital marketing is not the shortcut to earn money, like every other job we have to spend time and learn the basics of it before diving into it and then only you can find the ways to how to earn money in digital marketing. And, the more you learn and more you practice the digital marketing techniques, you can make considerable earnings from it.

DISCLAIMER: While Digital Marketing takes a lot of effort and strategies before you start earning money, the rewards are incredible. Furthermore, you tend to earn money faster than most traditional businesses. This, however, is not a "Get Rich Quick Scheme". The amount of efforts, learning and smart strategies employed will determine how quickly and how successful you will be.

What is Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?


How To Become  A Digital Marketer

There is so much to learn about Digital Marketing, in fact, you never stop learning new things, this is due to how broad and ever-evolving the Digital Marketing Industry is. However, you can start with zero Knowledge and be knowledgeable enough to start with a month of dedicated study. By dedicated study, we are assuming spending about at least 55 hours of study in a month. These hours can be divided to 2 hours 30 minutes every weekday for a month. There are usually 22 weekdays in a month, that is 2:30 multiplied by 22. That will give us 55 hours. 

  1.  Google Online Marketing Challenge
  2. WordStream's PPC University
  3. Social Media Quickstarter Digital Marketing Course
  4. Inbound Digital Marketing Course Plus Official Certification
  5. Alison Free Diploma in E-Business 


While we encourage you to take advantage of all these free resources that are readily available at your disposal, we realise some people may actually struggle to learn for various reasons on these platforms. For these people, we encourage them to go for offline classes instead. Now, this is not free but you get a lot of support you won't get from an online course. We recommend Digital Marketing Institute, they have the best teaching structure and mentorship programme.

Choose A Niche In Digital Marketing

Each niche reflects a set of needs (we've reflected this in our list of niches)—the basic needs that every human being has.

The popular niches of Digital Marketing include
  1. Content Marketing
  2. Social Media Marketing
  3. SEO
  4. SEM & PPC
  5. Affiliate Marketing
  6. Analytics
  7. Email Marketing
  8. Influencer Marketing
And so on, you need to make sure you are an expert in one of the above then basic and intermediate knowledge on the others.

Become A Freelance Digital Marketer

Demonstrate your data-sharp thinking

Digital marketing relies on data and research to monitor audience insights and behaviour. Showcase your ability to understand data and turn survey results and other data into actionable plans. Your portfolio and description of past projects in your profile are great places to note your data-driven skills. Don’t forget to call out any platforms that you’re proficient in, such as Google Analytics or Looker.

Think beyond one project

It’s easy to move on to new projects once you’ve handed over the deliverables. But that’s a lost opportunity. Extend your value to the client by offering additional ideas they can use to improve their digital marketing. Say you’ve just finished researching SEO keywords for your client, you could suggest that they incorporate those keywords into their content and improve their page rank in search results—of course with your help!

Hone your personal brand

Whatever your digital marketing speciality is, clients will expect your personal brand to reflect the quality of work you’ll deliver. If your niche is social media marketing, it’s a good idea to post content to Facebook, Twitter, LinkedIn or other relevant channels that showcase your expertise and voice. If copywriting is your jam, be sure to triple check your profile and portfolio—a minor mistake in grammar or spelling could prevent you from winning projects.

Clear messaging is integral to selling your business, particularly because as a freelance digital marketer, you’re in the business of clear communication.

Gauge what a reasonable rate is

You may have heard that the rate you charge can set your business up for success or take it down a rabbit hole of financial troubles, and that’s not too far from the truth. Research what other freelancers with similar skills are charging as a starting point. Be honest about your skills and abilities. For instance, if you have two years of copywriting experience for B2C companies, don’t compare your rate to someone with 10 years of experience under their belt.

Be realistic about your rate to help secure projects. At the same time, don’t set your rate so low that you have to take on many extra projects.

Connect with other freelancers

Take the opportunity to learn from freelancers that specialize in the same or a related niche. They can share tips and tricks, as well as stories about working with clients, that can help you better serve your clients and grow your business.

Thursday

7 Most profitable freelance skills

7 Most profitable Freelance skills 

A freelancer is one who offers services for a fee and isn't particularly  tied down to one single employer on a permanent basis. This means that a freelancer doesn't have just one employer. This art is in demand these days and it's earning potential is equally large not to talk of the many advantages it has such as having your own time and being in charge of your finances.

It is also very important to know that there are certain skills in modern day freelancing that are more in-demand than others. It means that although you can use any skill you have to make money as a freelancer, there are certain skills that are more useful in 2018. These skills, if you acquire them will pay you more than others. Infact, na jobs go dey rush you. You will be in high demand and employers will queue to pay you. For example, in a freelance platform like Upwork, your application is considered by relevance. Your application is accepted because they feel that your skills are more useful than others. This is important you know so that you can make maximum income and break the cycle of lack you're currently facing.
Some of these high-in-demand and profitable skills are:

1. Coding: This skill is in very high demand because people are looking for good computer programmers that can create a Mobile App, a website or even plugins. The skill is going to be around for a while. If you can learn this skill, your future self will thank you for it. Becoming a good coder is not too difficult. It's a skill you'll have to put in time to learn. But the amount average rookies that code get paid is insane. You can make as little as $5000 to as much as $100,000 and I'm just being careful to not blow your mind. That's how profitable this skill is. The ones you see that are graduates are being sought for in big companies all over the world. By all means, try this out!


2. SEO Specialist: SEO is short for Search Engine optimization. It is a methodology of techniques, strategies and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine such as Google, Bing, Yahoo and other search engines. This means that you're responsible for making a website more visible on the internet. This is a very big deal as every website owner wants to be  seen on any search page. However, just like in any other skill or job, you must build a track record of excellence to be hired.


3. Translator: This is where your French lessons become useful. This skill is becoming a common choice as the world is now a global village and as such, people are looking for a person who can speak at least two foreign languages. You can be called upon to translate English to Portuguese or Spanish or even French. This skill is surely in demand.


4. Social media manager/Virtual assistant: People who don't have time to coordinate their handles and pages on social media like twitter, instagram, facebook and the likes. You must have a good grasp of how these things work and you need good communication skills if that business will thrive in your hands. These guys are highly appreciated and are well paid. So you can apply today to be a Social media P.A. or Senior Special Assistant!


5. Graphic Designer: Actually, graphic designing ranks as number two on Upwork's most in-demand skills. You could be involved in designing websites, infographics or designs for printing. This skill is very common in Nigeria and you can learn it easily. All you need is a laptop and data to go on YouTube and watch tutorials that teach graphics design.


6. Article and Blog writer: If you are skilled in writing, why not try this out? This is also a lucrative skill to have online. Employers are looking for people who can write on their blogs and develop content for their website. All you need to do is brush up your grammar and punctuation and there you go!


7. Copywriting: A lot of folks have never heard of this term. Copywriting, simply put, is the act of writing texts to market a product and let people buy it. The written content is there to increase brand awareness and ultimately persuade people to take action. If you can pair SEO marketing with this skill, you'll see a flux of jobs in a short time. If you are looking it start, you can begin now!!!

10 Reasons Online Businesses Fail Part 1





Many are drawn into the allure of starting an online business no matter how small, I mean you get to be your own boss, plan your business around your lifestyle, quit your gruesome 9 -5 job.
The Online Business world is really not what you think, what you think you see is far from the truth about the online business world.
A whopping 90% of all online businesses fail in the first 120 days according to research done by fortune.com.
There are so many reasons online businesses fail in Nigeria, below are some of these reasons:

1. Lack of Commitment

Many people dream and talk about how they want to start an online business but very few are actually committed to starting, let alone running the business. As an aspiring online business owner, you are currently failing because you have not been able to start, waiting for the "perfect time". Others that have started are failing because of lack of commitment and consistency. They do not treat it as an actual business but as a hobby of some sorts that is why they fail.

2. Lack of Basic Business Knowledge

Advances in technology and online services have made it easy for almost anyone to open a business online. There are a variety of website platforms and shopping carts that allow you to sell products from your website, with setup perhaps only taking a few hours. If you’re familiar with the internet and know a little bit about HTML, you may figure that it’s simple to set up and operate an e-commerce store – with no business background required.

Unfortunately, not having a general knowledge of basic business terms, or how businesses operate, might be your downfall. If you have a successful e-commerce store that is making a few thousand dollars a week, but you don’t know what your operating costs are, you may run out of money very quickly. Alternately, if you’re not keeping track of the profit margin on the products you are selling or tracking the costs of the sales you are running, you may be reselling products for more than what it cost to purchase them in the first place!


3. Not Analysing The Needs & Demands Of Target Customers Beforehand

Not analysing the needs & demands of target customers is yet another reason why 90% online startups fail to succeed. Remember, you need enough customers to buy your products or service, for your business to succeed. And that’s why it makes sense to evaluate your potential customer base before launching your new business.

You’ll need to present yourself as an attractive option to lure customers to your business. 


4. Horrific Monster-Like Strategies

It seems like someone launches a new tactic, strategy or business model every week — if not every day.

The outcomes they promise are so tempting that it’s damn near impossible to resist trying them.
I mean, how can you turn your back on strategies that offer to “10x” your content, traffic, profits, and email list?

Here are just a few of the tantalizing offers that could drop into your inbox any week of the year:
Get 100,000 Instagram Followers
Get 10,000 email subs with Facebook ads
Build a 6-figure online course
Become a popular guest blogger
It never ends…

So you get scatterbrained and decide to try a little bit of everything. You take bits and pieces of powerful strategies and tactics from multiple mentors and coaches and blindly mix them together.

But in doing so, you inadvertently create a monster.  A monster that’s destined to wreak havoc and destroy your business, your time, and your pocketbook.

I like to call this: "Horrific Monster-Like Strategies"

5. Not prepared to face failure

This is ironic because you are trying to avoid failing in the first place. So how does preparing for failure help you prevent failure? If you start an online business thinking that you will succeed without making mistakes or failing at something, it is better you don’t start the business at all because failure is the mother of success and always should be prepared for.

Johnny Cash, one of the most influential American musicians of the 20th century says; “You build on failure. You use it as a stepping stone. Close the door on the past. You don’t try to forget the mistakes, but you don’t dwell on it. You don’t let it have any of your energy, or any of your time, or any of your space.”
Napoleon Hill in his book titled, “Think and Grow Rich” says; “when defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal.”

Many people fail in their online business because they are not prepared to face the reality of failure and when it comes, it swallows them up. Failure is always an option and a stepping stone to success, be ready to face it if you want success in your online business ventures. Preparing to face failure means that you have thought ahead and devised countermeasures or you can manage a failing situation, learn from it and manage to turn things around.

Wednesday

How To Start An Online Store




There is a lot of rave about making money online more than ever. This has birthed so many online businesses and online entrepreneurs. Today we will be discussing a faction of these online entrepreneurs. Online Vendors. Who is an online vendor, this is basically someone that sells products through the means of e-commerce. Some us Social Media as their driving tool, some websites and others integrate both into their strategies. Online selling is projected to keep on growing and this is an opportunity for many aspiring Online Entrepreneurs.
Starting an online business and succeeding is really not as hard as you think.

1. Decide What You Want To Sell:

Before you do anything, it's important to decide what types of goods you'll sell online. Whatever you choose, it's important to work with products that you're passionate about and more importantly, it needs to be high in demand. Chances are, if you pick products that do not have a high demand, you will end up being frustrated by the lack of progress and sales, so stick to products that can sell out easily in the early stages of your business. If you don't have products on hand, take a look at various drop-shipping providers—you can conveniently choose from their product list and sell them on your own site.


2. Choose The Best E-Commerce Solution For You:

When choosing an e-commerce platform or solution for yourself, there are a lot of factors to consider.
Your budget; you have to choose something that you can easily afford
Resources and manpower: you need to consider your resources also, it goes without saying that building an e-commerce website will require, content creators, web manager, graphics designer, etc. You should stick to resources and manpower that are available for starters.
You can decide to run your business on just Instagram or you can decide you need a website instead. There is always the option of using both platforms depending on the factors stated above.
If you decide to run your e-commerce on a website, there are two popular eCommerce platforms that we recommend: Shopify or WordPress + WooCommerce.

Shopify is a fully hosted eCommerce solution that starts at $29 / month. It’s a hassle-free solution where you just login and start selling. The downside to Shopify is that it gets quite expensive, and your payment options are limited unless you pay additional fees.

This is why most users choose WordPress + WooCommerce because of the flexibility it offers. It does require some setup, but it’s worth doing it for the long run. WooCommerce is the world’s largest eCommerce platform


3. Choose A Payment Method

The next step before launching your store is to decide how you'll receive payment from your customers. There are many options you can decide on
Payment on delivery
Payment validates order
Direct payment with a debit card on your website.


4. Choose A Marketing Strategy

Starting any business, you should always have a strategy to ensure the business is a success. The same can be said for an online business, especially an online store. The platform you choose will determine your strategy. Choosing Instagram will mean your strategy will revolve around Instagram and other social media. If you choose a website then your strategy has to be a lot more elaborate, SEO, content strategy, SEM and many more.

5. Market Your Business

Once your store is ready for the world to see, you need to drive customers to your store with marketing. Whether you leverage email, social media, SEO or other forms of online marketing, it's critical that you share your store with the masses. In other words, even if you have the most amazing site in the world, if no one can find your store, you'll struggle to pay the bills. It is advisable you allocate a certain amount from your budget to ensure your business is a success.


Selling online can be a rewarding experience that allows you to express yourself and your entrepreneurial spirit. More importantly, it can be the way to start a new business or grow an existing one. If you're ready to get started, these six steps can help keep you on the right track to success.





Tuesday

Take Advantage of this Billion-Dollar Industry now!

TAKE ADVANTAGE OF THIS MULTI BILLION DOLLAR INDUSTRY TODAY! 


 There is an industry that is going to be worth about $6.8 billion by 2020. That's in TWO YEARS TIME! Do you know the industry?! It's the Affiliate marketing industry!
 Affiliate marketing is a big deal, I tell you 

 What then is Affiliate marketing? 

Simply put, it is an arrangement where you market and advertise other people's products for a commission. It could be 50 percent or less. Some companies offer as much as 75 percent. This is a very lucrative and interesting business model and the industry is growing so fast because of the following reasons:

1. There is no earning limit:  Yes, you heard right! Because you're paid only as much results as you yield, there's really no limit to how much you can earn. You can earn N10,000,  N2m, N5m and even N10m, as long as your strategy is spot on and good. This is one major benefit of Affiliate marketing. It's earning potential is really large, almost limitless. You can earn in one month what you've been earning in one year. It's simply amazing what you can do with this model of business. 


2. Your time is your own:  As an affiliate marketer, your time is yours. You take up work and execute as your time permits. You can still maintain your job and use your spare time to set up your business promoting other people's products. It's a win win situation for you. You get paid while maximizing your time. 



3. As a business owner, Affiliate marketing will generate awareness for your business. Often times, your business may not be well-known as a result of poor publicity but as soon as you incorporate Affiliate marketing into it, you'll see results. This is so because two heads are always better than one. One person promoting a business will yield result, then imagine five persons promoting one product. That's massive!


4. You do not need to have your own product: Not everyone has the time nor expertise and experience required to create a product. That's where affiliate marketing comes in because as an affiliate, you simply promote someone else's product that has been made already. That's like living in an already built house. You don't have to go through the rigour of creating your own product. It's simple and it saves you effort. 


5. You Avoid the task of Customer Support: Anyone who owns a business knows that this aspect is one of the hardest aspects of running a successful enterprise. Affiliate marketing saves you of the stress of always being in touch with the customers. You'll still make your profit either way. 



6. Small investment, big Returns: You will need to put in only a minimal amount to get your Affiliate business to gain strength. Small investment, big returns. That's one typical feature of Affiliate marketing; the fact that you get to keep all your profits after putting in a little investment. 


But like every other business model, you'll require expertise and experience to guide you. You need someone to take you by the hand and show you how to make some good money from it. That's where we come in!  You don't have to get scammed by people asking you for a small sum to start. We have credible Nigerians who have gone that way and can show you, in "Nigerian English", how to make money doing Affiliate marketing. We have proven to a lot of people that this business model pays and that's why the industry has grown into what it is. It's currently a very huge business model with no end in sight. You too can take advantage and make the most use of this golden, once-in-a-lifetime opportunity. You can make serious money working from your home. This is not impossible as we'll show you step by step. 
Don't wait till tomorrow. Start now!. 





5 Online Businesses You Can Start With Low Budget





The Internet is the great equaliser. It has levelled the playing field, especially for businesses. Anyone can start a money-making online business—anyone with a computer, that is. No technical experience is needed. You don’t have to know how to build websites—although this in itself is a great skill to leverage. You can also live anywhere you want, set your own schedule.


It’s a truly democratic medium for entrepreneurship.


However, perhaps the best thing about the Internet is that unlike a brick-and-mortar business, you don’t need a lot of start-up capital. In fact, you can get many Internet businesses up and running with no money at all because so many free services facilitate the possibility. For example, you can set up a website or blog for free using WordPress.

Let's consider five of the top ways to make money online with little or no cost at all.



1. Drop Shipping

Basically, the idea behind an online drop shipping business is that, as a small business owner, you don’t have to maintain a large inventory of products or handle any delivery to your customers sometimes. You don't have to worry about: inventory, warehouse or even manufacturing.


Instead, you work with a company that specialises in drop shipping. Here’s how it works:
You just list products that are for sale on your IG page or if you can get a website up. After listing, customers order for a product, which you in turn order from Jumia at a cheaper price, Jumia will handle the shipping and delivery for you and you will not have to break a sweat.



 2. Affiliate Marketing

Affiliate marketing is somewhat similar to drop shipping but with some key differences. With this model, you again don’t maintain an inventory of your own products, and you don’t have to worry about shipping products to customers.

Basically, you pick a profitable niche for your online business, and then you find an affiliate partner who has products available in that niche. Clickbank.com is of the more popular sites.
You offer the products for sale, for example, on your blog or e-commerce website. Each product has a unique link that tracks back to your account with your affiliate partner. A prospect who clicks on the link is taken to your partner’s shopping cart for checkout. Once they buy, that purchase is recorded and you receive a commission that’s all, no worries!



3. Blogging

If you have the expertise or a passion or interest for a subject, you're ready to start making money with a blog. With a service like Blogger (www.blogger.com), you can start up your blog totally free. You can also create your own site and secure your own hosting for a low price, which is generally the route I recommend.

What sort of content should you provide? Anything that is engaging to your prospect. How-to topics, top-10 lists, commentary on trends in your niche, tips and tricks articles—basically, you need to provide useful content. There's no shortage of ideas for your blog.

You can make money from a variety of ways in blogging

  • Affiliate Marketing
  • Google Adsense
  • Blog Ad networks
  • Customised ads from clients





4. Online Video

Have you watched a YouTube video lately? Of course, you have, after all, YouTube is the third most visited website in Nigeria according to Alexa! 
You can leverage YouTube’s reach to make money online. No, you’re not trying to create a viral video, so to speak, although if it does go worldwide and is seen by millions, that’s a good thing.

Instead, you’ll be creating useful content…something engaging that people want to watch. It could be a how-to video, a talking-head video on a topic of interest to people interested in your niche.



Or you could go the Lasisi and Maraji way, posting funny clips frequently.




You make money with ad revenue. You can enable magnetisation on your YouTube settings. Basically, this gives Google the go-ahead to include short AdSense ads with your videos, which you've seen if you’ve watched a YouTube video. When viewers click on those ads, you get paid.

Another opportunity to make money with a YouTube channel is through paid sponsorships. Build a large enough following and companies will be more than happy to pay you to promote or mention their products and services in your videos.
 :


5. Information Products

When you have an Internet business, it doesn’t have to be about selling physical products. In fact, digital information products are one of the easiest and quickest ways to make money. Outside of affiliate marketing, it's probably one of my favourite ways to make money online.

There's no shortage of ways to create information products, but the most popular formats include:

Audio: a recorded teleconference, interview, course, or some other spoken-word product
Video: a recorded webinar, a how-to, an interview
Text: an ebook, an instruction booklet of some sort, a travel guide
In each of these categories, you can really get creative and make any type and format of content, as long as it’s engaging and useful.

Monday

7 Secrets Of Freelance Writing


As an aspiring freelance writer, you have always wondered how some writers actually make money from freelance writing; what have they been doing right that you do not know let alone start practising. Or perhaps this a completely new territory for you and you have no idea what it takes to be a successful freelance writer? We will be sharing some of the trade secrets of freelancers; you will end up finding out that this is not actually a trader a secret but things that have been missed.

1. You Actually Need To Know How To Write


As a freelancer, you need to be above average in your trade, be it graphics design, web design or writing as is this case. You have to be able to write well, it is advisable to keep on learning so that you can refine and improve your abilities. The best writers are those that constantly write, so yes you have to write frequently even if you are not yet getting those freelance jobs you have been targeting. Maybe your grammar needs polishing up? Or your punctuation leaves a lot to be desired? Do you have the foggiest idea how to format an article? Whoa! Hold your horses one moment. Writers have to LEARN their craft. It’s highly unlikely you are so gifted you can decide to be a writer one day and earn money the next.


2. Be Realistic


So you plan on earning living writing stories or articles, you have been dreaming about quitting your 9-5 job with so much gusto to become an accomplished writer. You get to enjoy the flexibility of rising from your bed any time you want; maybe even stay in, breakfast in bed and whatnot and simultaneously working. Reality check, most writers do not live that kind of life, they usually have to be disciplined otherwise they wouldn't get any work done at all. So as a freelance writer, you will probably have to sit in front of your PC for long periods without anyone watching you. Even on days when you are feeling low on motivation and trust me, those days will come. They do not have the luxury of giving up their day job, not right away at least. In any case, if you were able to churn out a few good, publishable articles or stories a week, you would still have to market them. It can take longer to find a suitable market than it takes to write the article or story in the first place.

3. Craft A Good Writer's Pitch

Query Letter, Writer's Pitch, call it whatever you are comfortable with, just know that this is your pitch to an editor to give him or her a taste of the article you are offering to sell. This is a very important part of the marketing process, possibly the most important of all. If you fail to ‘hook’ the editor within the first couple of
paragraphs then you can forget it. If you undersell the piece, he or she may not even want to read your article, no matter how good it is. So it makes good sense to take your time when crafting a query letter.




4. Consistency/Persistence


The consistent writer is the one who gets many chances, you cannot be consistent without being persistent. So as a writer, you need a thick skin, it is only the persistent writer who gets there in the end. If you are the type of writer who has a lot of talent, but can’t handle rejection, then you’re done for. Rejection is all part and parcel of being a writer. The writer who has not received a rejection slip at some time or another is probably still unpublished, even well-known writers get rejections. There have even been some who have had so many that they’ve papered a small room with slips!

5. Choose A Niche


As a writer, you may be tempted to just write about anything and everything. When you do this, you are only setting yourself up for failure. You should pick a niche that interests you the most. There are several niches you can pick from:
  • Fiction
  • Non-fiction
  • Annual Reports
  • Brochures
  • Ghost-writing, etc..

6. Research

As a writer, when you want to write on a new topic, at best the kind of knowledge you possess of this topic is 'scattered', 'scanty' and obscure. When you do researches, your article begins to have a proper structure, what seemed scanty begins to be overfilled with processed knowledge and ideas.

7. Promote Your Work

As a writer, it is imperative to promote your work, be social, open social media accounts for your freelance business. Any work you are allowed to repost, post a small excerpt from it on your social media. Furthermore, aside from social media accounts, you can very well take an extra step, create an online portfolio for yourself, it would cost you nothing to have a website in which you can post excerpts of your work and the link to the full articles on your site.